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What is Pay Per Click advertising?
We have created advertising space in carefully selected locations on the NCASS.org.uk and Eventsbook.co.uk websites. The adverts provide great exposure and great value. Best of all, you’ll only pay for actual visits to your website. We’ll even keep you informed with weekly or monthly reports.
Availability is limited so act today!
OK, I’m in! How do I sign up?
1 Decide where you want to advertise (see the Q and A below).
2 Create a banner advert and send it in or ask us to design one for you (we do this free for caterer adverts).
3. Decide how much you’d like to spend – £100 buys you 200 visitors to your web site, that’s just 50p for each potential event or sale.
Frequently Asked Questions
Q. Where can my advert go? (Click the links below to see the pages)
Q. How much will it cost me?
A. £100 will buy you 200 clicks – that’s 200 visitors to your website.
Q. Do my click expire?
A. No, they stay on the system until you’ve had all your visits.
Q. What size should my advert be?
A. See above, each banner location has the advert size in brackets next to it.
Q. Who creates the advert?
A. Suppliers - you can do it yourself and send it to us or we’ll do it for you for £50 – you can then use this advert as often as you like. Caterers – we do this for free for you.
Q. How often do the adverts change?
A. Every 5 seconds – that’s the right amount of time for a customer to read it.
Q. How long will it be until I see my advert again?
A. Each location is strictly limited to 4 advertisers so yours will be back around in just 15 seconds.
Q. What if I don’t have a website?
A. Don’t worry, we’ll direct the link to your NCASS webpage.
Q. What is the difference between the Find a Caterer main page and the Find a Caterer by region page adverts?
A. The Find a Caterer main page appears when someone initially visits the Find a Caterer page and is ideal for nationwide caterers. The Find a Caterer by region page adverts are perfect for caterers who only want to target people looking for a caterer in a certain area.
Q. What should my advert look like?
A. Supplier adverts can be any design as long as the dimensions are correct. Caterer adverts must be in the same format as your NCASS listing –see example
Q. Does this advertising work?
A. We absolutely guarantee to get the promised visitors to your web site. If at any stage you decide it’s not for you we’ll happily refund your balance. Of course, it’s up to you to en sure that your website has all the information the visitor needs to use your services. Q. I have received my weekly statement, what do the numbers mean?
A. Look at the example below and cross reference the number at the start of each line (which we've added for the purpose of this explanation) with it's description further down the page. The first set of statistics refer to the lifetime of your advert. The second set refer to the stated time period e.g. STATISTICS YESTERDAY. UNIQUE means that no matter how often a person has seen or clicked your advert with a 24hour period we only actually count 1 click or 1 impression. The RAW figure counts EVERY single impression or click - but remember that we'll only charge for 1 click per person per 24 hour period. CTR means 'Click Through Rate'.
1 ======== AD NO 4980 =========
2 Size: 106x90
3 TOTAL UNIQUE IMPRESSIONS: 2000
4 TOTAL UNIQUE CLICKS: 20
5 CTR: 100:1 or (1.00%)
6 TOTAL RAW IMPRESSIONS: 4000
7 TOTAL RAW CLICKS: 80
8 CTR: 50:1 or (2%)
**** STATISTICS YESTERDAY ****
9 UNIQUE IMPRESSIONS: 20
10 UNIQUE CLICKS: 5
11 CTR: 4:1 or (25%)
12 RAW IMPRESSIONS: 100
13 RAW CLICKS: 10
14 CTR: 10:1 or (10%)
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ADMIN
1 - Your advert's unique number.
2 - Advert size.
TOTAL STATISTICS
3 - Visitors who have seen your ad for the first time.
4 - Visitors who have clicked your ad for the first time.
5 - Ratio of clicks received against the UNIQUE number of impressions (times the advert was shown).
6 - TOTAL number of Visitors who have seen your advert - may include multiple viewing by the same person.
7 - TOTAL number of clicks on your advert - may include multiple clicks by the same person.
8 - Ratio of clicks received against the TOTAL number of impressions (times the advert was shown).
DAILY STATISTICS
9 - Visitors who have seen your ad for the first time.
10 - Visitors who have clicked your ad for the first time.
11 - Ratio of clicks received against the UNIQUE number of impressions (times the advert was shown).
12 - TOTAL number of Visitors who have seen your advert - may include multiple viewing by the same person.
13 - TOTAL number of clicks on your advert - may include multiple clicks by the same person.
14 - Ratio of clicks received against the TOTAL number of impressions (times the advert was shown).
If you are still not sure what the above means please call us and we'll talk you through it.
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