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6 ways you can display your food hygiene rating in a mobile unit


Are you pleased with your food hygiene rating? If so, the likelihood is that your customers will be too. But if you’re not displaying your rating, you’re not giving them a reason to buy from you or to make a decision based on an informed decision.

 


Often traders say that, being in a mobile unit, they don’t really have anywhere to display their food hygiene rating. Well folks, it’s time to dispel that idea. Reality is, there’s lots of ways you can display your rating. And doing so is only more likely to get you more custom.

 


We’ve come up with six ways you can display your rating but if you’ve got any of your own ideas, we really want to hear them. Feel free to tweet them to @NCASS_UK or send an email to grace@ncass.org.uk. Let’s crack on.

 

1. On a small, portable board.

Some traders have used a small free-standing chalkboard to display their hygiene rating on the counter. Because it’s portable it never has to get in the way of your cooking and serving processes – you can just move it whenever you need. And the rating sticker itself doesn’t need to take up all the space on the slate; you’d have room to use the rest of the chalkboard to write messages too.


The only disadvantage we can see with using a small, portable board to display your sticker is that punters might not be able to see your rating from a distance. But if you’re able to put it somewhere up high, you might just be able to overcome that little niggle. And still, it’s great to reassure customers that they’re buying from a hygienic caterer while they wait at the counter.


Display your rating on a portable board

Check out Passion and Smoke’s portable board showing their hygiene rating to see what we mean.

2. On the wall of your unit.

Sure, this is tricky if you trade from a gazebo. But if your trading unit has walls, use them! Giving customers another reason to trust you while they watch you prepare their food in front of their eyes is only likely to look forward to their meal more. It’ll also make them more likely to come back to your stall in future.


Display your rating on the wall of your unit

Again, the disadvantage with displaying your rating sticker like this is that it might not be too obvious to anyone further than a few feet away. Want a different solution? Try number 3…

3. In the window of your trailer or van.

Putting your sticker somewhere that’s visible from anywhere other than right in front of your trading unit could do the trick. Some members we know have stuck their rating sticker inside the side or back window of their vans.


Check out this picture of Scream for Pizza who’ve done just that. Even if you can’t tell what the rating level is from a distance, the green and black sticker is eye-catching and now pretty well-known among your customers.


Display your food hygiene rating

If someone notices you’re displaying your rating, they’re more likely to come and find out exactly how hygienic your local authority deems you to be. And if they’ve come for a closer look, they’re in the perfect position for you to reel them in for a taste of your delights.

4. On your menu board.

Often, punters at an event will take a look at traders’ menus before making a decision about who to go for. Of course, your delightful dishes are probably enough to make them buy from you anyway. But what’s the harm in giving them another reason to plump for your trailer rather than your competition’s?


Attach your hygiene rating to the top of your menu board so that it’s the first thing potential customers see when taking a look at what you’ve got to offer. If you keep your menu board at some height, they’ll be more likely to catch sight of the striking green and black sticker from further away too.

5. On a sign hanging from your gazebo or hatch.

By putting your hygiene rating somewhere nice and high you make certain that people can see it, even if there’s already a big crowd around your trading unit.


A simple wooden board featuring your hygiene rating, with a hole in each top corner and a couple of cable ties should be sufficient – as long as you can find something to attach them to. Simple in a gazebo as you’ll have some form of pole running along the front of the structure.

6. On an A-board to the side of your unit.

If you’ve got an A-board or some form of signage you can use slightly separately from your trading unit, you’ve got an opportunity to draw more customers in.


Not only will you be able to attract people from further away but you’ll have more space on the board (underneath your hygiene rating) to use for whatever purpose you like. It’s easy enough to find a large version of the sticker that shows your awarded hygiene rating online, to attach to your A-board.


Again, the black and green is distinctive enough for people to know what it means these days. It’ll be eye-catching from some distance so you shouldn’t have any trouble letting customers know how good your hygiene standards are.

Hint: Make your sticker obvious online too.

Display your food hygiene rating

Don’t just keep your hygiene rating for your physical set-up. Drop it all over your social media, your website, your NCASS profile and your marketing materials.


Those are all places that event organisers and customers look before deciding to book you for work or eat your food. You want them to know how seriously you take their safety, right?


Remember, if you’ve got any other ideas about displaying your hygiene rating, please do let us know by tweeting @NCASS_UK or emailing grace@ncass.org.uk.


Back to the FHRS Hub

Find out more about how you can prepare to get a level 5 rating in your next hygiene inspection... >

10 reasons to display your FHRS

Not displaying your hygiene rating yet? You really should be... Check out these reasons why (they're all in your favour). >

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