‘Win. Don’t Bin’ this Food Waste Action Week

The mission to significantly reduce the 4.5 million tonnes of edible food thrown away each year in the UK gets underway for its third consecutive year with the return of Food Waste Action Week on 6th – 12th March 2023.

The theme for this year is ‘Win. Don’t Bin’ and will shine a light on how correct storage of food that has already been purchased and prepared can provide a second, or even third, meal for free.

Shockingly, 25% of food wasted by UK residents is down to cooking and serving too much food – a simple behaviour that is costing households a whopping £3.5 billion a year.

The campaign ‘Win. Don’t Bin’ aims to demonstrate the “little wins that come with correctly storing and using up leftover freshly cooked meals” and will be supported with a 30 second film and social assets.

Over 8 million people heard about the campaign in 2022, with 100 organisations taking part and 12 countries supporting. With the cost-of-living crisis still looming over the population, there’s never been a better time to take action to reduce food waste and save money in the process by making more of the food already sitting in fridges and cupboards.

Equally, reducing food waste can drastically cut greenhouse gas emissions and help protect the environment.

How can I get involved?

• Introduce a specials menu consisting of seasonal and leftover food items
• Share easy recipes and tips with followers/customers
• Use the hashtag #FoodWasteActionWeek and like and share relevant content on your social media channels
• Create your own social content regarding how people can re-use ingredients
• Embed the Food Waste Action Week logo into your website.

Download assets

Click here to download the Food Waste Action Week assets. For more information on Food Waste Action Week, visit the WRAP website. To keep up to date with relevant further industry updates click here.