From food trucks to fine dining, the ones winning are doing more than just serving great food. They’re mastering trust, clarity, and pricing – and seeing great results.
In a £12B+ market with over 7,000 active caterers, small changes like these can make a big difference in securing new customers..
1. Keep communication clear.
Customers don’t want to chase info. Reply quickly & set out your offer in simple terms: what’s included, what’s extra, is there anything missing that you need to know to finalise the quote? Clear = bookable.
2. Build trust.
Showcase what you can do with photos of real events & customer reviews. 📸 Add to Event data shows that including 6-10 relevant photos can boost quote performance by 26%.
The more confidence customers have in you, the faster they’ll book. If you’re verified by NCASS or have food hygiene badges, show them off!
3. Price with confidence.
Be upfront about what your quote includes and your deposit terms from the start. Sharing clear info about deposits or payment timelines builds trust, filters out time-wasters, and helps you get commitment faster.
Need help finding jobs that match how, when and where you work?
That’s where Add to Event comes in. Add to Event connects caterers with qualified customers searching from across the UK. Filter & browse those that match your requirements and only pay to quote when it suits you.
NCASS has partnered with Add to Event to bring you exclusive offers and help you win more work.
New to Add to Event? Start with 75 free credits (worth £82)
Already on Add to Event? Just add your NCASS number to your profile to unlock your badge & exclusive credit bundles.
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