Some traders have used a small free-standing chalkboard to display their hygiene rating on the counter. Because it’s portable it never has to get in the way of your cooking and serving processes – you can just move it whenever you need. And the rating sticker itself doesn’t need to take up all the space on the slate; you’d have room to use the rest of the chalkboard to write messages too.
The only disadvantage we can see with using a small, portable board to display your sticker is that punters might not be able to see your rating from a distance. But if you’re able to put it somewhere up high, you might just be able to overcome that little niggle. And still, it’s great to reassure customers that they’re buying from a hygienic caterer while they wait at the counter.
Sure, this is tricky if you trade from a gazebo. But if your trading unit has walls, use them! Giving customers another reason to trust you while they watch you prepare food in front of their eyes will make them look forward to tucking into their meal just that bit more. It’ll also make them more likely to come back to your stall in future.
Again, the disadvantage with displaying your rating sticker like this is that it might not be too obvious to anyone further than a few feet away. Want a different solution? Try number 3…
Putting your sticker somewhere that’s visible from anywhere other than right in front of your trading unit could do the trick. Some members we know have stuck their rating sticker inside the side or back window of their vans.
Even if you can’t tell what the rating level is from a distance, the green and black NCASS sticker is eye-catching and now pretty well-known among your customers.
If someone notices you’re displaying your rating, they’re more likely to come and find out exactly how hygienic your local authority deems you to be. And if they’ve come for a closer look, they’re in the perfect position for you to reel them in for a taste of your delights.