Thank you to everyone who joined us for Unlock Your Menu, our expert webinar with food consultancy Egg Soldiers.
Hosted by NCASS, the session brought independent caterers together with food industry experts Stefan Cosser and Kateline Porritt to explore changing food trends, smarter menu design and practical ways to run more profitable food businesses.
Whether you attended live or couldn’t make it, the webinar is now available to watch on demand.
A few highlights from the session
The discussion covered the opportunities and challenges facing independent food businesses, including:
- Understanding your bestsellers:
Why knowing which menu items drive sales is a good starting point for making changes. - Keeping menus manageable:
How simplicity can help reduce complexity, waste and pressure on service. - Making service more efficient:
The impact that small improvements in speed and customer experience can have on a business. - Knowing your numbers:
Why the real contribution of each dish matters alongside its gross profit percentage. - Keeping up with customer expectations:
From global flavours to innovative grab-and-go food and drinks.
One thing to try this week
To close the webinar, our experts were asked what one thing independent caterers could do this week to improve their menu, customer experience or profitability.
Stefan’s suggestion was to step outside your business and look at it as a customer would: take a fresh look at the menu, listen to questions and notice where customers hesitate. Kateline suggested visiting a competitor first, to get into that customer mindset before reviewing your own business.
Thank you to our guests and everyone who joined us
“Wonderful learning piece created today with food consultant experts Egg Soldiers, there was so much to take away from this webinar I will have to watch it again! Really enjoyed hosting this event and looking forward to the next one.”
Sarah Loutfi, NCASS
“The session was a great example of how NCASS bring businesses of all sizes together to inform and inspire. It was brilliant to be part of this programme and be able to share our insights and expertise with the group.”
Egg Soldiers
Meet the experts
Kateline Porritt
Kateline leads Egg Soldiers’ insights and innovation work, identifying emerging food trends and translating them into relevant ideas for food businesses and consumers.
Stefan Cosser
Stefan brings extensive culinary and commercial expertise to Egg Soldiers, including experience leading the creative team at The Fat Duck Experimental Kitchen.
Find out more about Egg Soldiers
Egg Soldiers are specialist food and drink consultants, helping businesses of all sizes develop innovative products, understand emerging trends and create commercially successful food experiences.
Watch Unlock Your Menu on demand
If you’d like to catch up on the discussion, the recording is available on our webinars page. Thanks again to everyone who attended, submitted questions and helped make the session such a useful conversation.
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